100+
知识条目
50+
教学资源
30+
常见问题
48
课程学时
课程特色
为什么选择本课程
英文商务资源
真实讲稿采用英文商务主题，适合专业英语与商务认知结合学习
营销产品主线
覆盖市场细分、定位、4P/7P、新产品开发和品牌联名案例
财务与融资基础
聚焦财务管理职能、报表、融资方式、营运资金和风险控制
AI智能助手
基于课程讲稿回答商务概念、英文术语和案例分析问题
教学大纲
课程大纲
1
Module 1
Basic Business Cognition
- Definition and Classification of Business Environment
- Internal and External Environment Analysis
- Identification and Evaluation of Entrepreneurial Opportunities
- Enterprise Registration Process
- Types and Selection of Organizational Structure
2
Module 2
Human Resources and Culture
- Internal and External Recruitment Methods
- New Employee Orientation Design
- Maslow's Hierarchy of Needs Motivation
- Application of Two-factor Motivation Theory
- Composition and Construction of Corporate Culture
3
Module 3
Production, Marketing and Products
- Factors of Production Management
- Product Life Cycle Management
- Definition and Concepts of Marketing
- Market Segmentation and Target Positioning
- Detailed Explanation of 4P and 7P Marketing Mix
- Seven-step New Product Development
- Co-branding & Nostalgia Marketing Practice
4
Module 4
Financial Management and Financing
- Three Functions of Financial Management
- Interpretation of Balance Sheet and Income Statement
- Comparison of Debt Financing and Equity Financing
- Working Capital Management
- Financial Risk Identification and Control
5
Module 5
International Business and Social Responsibility
- International Business Environment and Risks
- Modes of Entering International Markets
- Content of Corporate Social Responsibility (CSR)
6
Ideology
课程思政拓展
- Identifying Opportunities Amidst Crises
- From Personal Success to Social Contribution
- Building Corporate Identity Through Cultural Confidence
- Innovation Rooted in Principles
- Cultivating Risk Awareness
- From CSR to Shared Wealth and a Harmonious World